ZIJGO - Your business partner in China

ZIJGO consists of a team of skilled China experts under Dutch leadership with over 15 years of experience in China.

This makes ZIJGO an expert and specialized partner for supporting your activities and projects in China.

ZIJGO collaborates with a wide range of local companies and organizations available from our specialized network.

Our clients are primarily European SMEs (Small Medium Enterprises) that are already active, or want to become active, in the B2B import or export market in China.

ZIJGO distinguishes itself with customized solutions and personal commitment to your projects because we operate from China every day.

Ask your question and we will be happy to support in successfully doing business in China!

Our Services

ZIJGO is your business partner in China for the following matters:

Sourcing

ZIJGO has a diverse portfolio of manufacturers and service providers, government connections and agencies, and well-known trade offices and local chambers of commerce. But above all, ZIJGO speaks the right language to find the best partner for your project. Our relationships and connections, or so-called GuanXi, are invaluable in this regard.

Procurement

ZIJGO has specialized experience in order management and supply chain management, and also possesses the cultural skills needed for effective negotiations in China. ZIJGO employs various negotiation methods and purchasing techniques in China, along with the necessary cultural awareness.

Audits & Certifications

ZIJGO offers various options for products and/or services requiring (European) type approval. Our team is also available to conduct requested quality audits independently or in collaboration with renowned auditors. ZIJGO distinguishes itself primarily through its extensive focus on ESG.

Due Diligence / Quality Control

ZIJGO has experience in extensive audits and in-depth quality control to ensure, for example, that the business partner you find yourself has the right future.

Product Inspections

ZIJGO has advanced and certified laboratory partners for specific product measurements.

Product Launches & Marketing

If you require guidance in properly introducing your company in China, or if you would like to know the right method to promote your product or service and increase your chances of success, we would be happy to advise you and put you in touch with the right parties.

ZIJGO distinguishes itself by

Large-scale network but small-scale approach and personal involvement

Compliant with EU and Chinese laws and regulations, with a focus on ESG

Local presence. We are in China every day for your project.

Full transparency, we are not a contractual intermediary

Western mentality, we understand your strategy and focus on results

ZIJGO on the job

Success in motion

ZIJGO has been fantastic in helping us choose the right suppliers in China. We had no idea where to begin, but they supported us from start to finish in contacting the Chinese suppliers.
Niels van Ginkel
We'd known for a while that we wanted to look for suppliers in China, and through word of mouth, we were advised to contact ZIJGO. No tip could have saved us more hassle. Clear and direct communication, they know their way around China and see opportunities where we see problems. Highly recommended!
Jan Bakker
To be able to sell our Chinese-made products in Europe, we needed quality control in China. ZIJGO has been the perfect partner for us, ensuring that everything shipped here meets all the requirements for the European market. Congratulations ZIJGO!
Gijsbert de Zeeuw

Our Story

ZIJGO has been active in China since 2008 and has been based in Hong Kong since 2020. This is due to the favorable trade agreements and our independent position. Our team operates daily in China for our clients’ projects.

ZIJGO is translated from the Chinese 采购 (Cai Gou), pronounced “zij-go” in Dutch. This literally means “purchase.” It is also a nod to the Silk Road, the ancient trade route from China to the West. This route is now more relevant than ever. And ZIJGO wants to utilize the Dutch trading mentality, which is widely respected in China, as an optimal tool in its collaborations.

ZIJGO wants its clients to experience that doing business in China can be challenging, but with the right partners and guidance, it can lead to success for many. This positive approach is essential because China’s innovation and strength offer limitless possibilities. ZIJGO is inspired by the people, the (trading) culture, and the diversity and mentality of doing business in China. This has prompted ZIJGO to make this knowledge available and provide the right, unfiltered translation to entrepreneurs in Europe.

Our mission is to connect European companies with our network and our local Chinese expertise.

Our vision is to strive to be the most reliable partner for our clients, offering continuity and appreciation in every facet of projects and assignments.

Our strategy is to support our partners with a compact yet highly skilled team with extensive knowledge of local producers and to continuously work on optimizing and innovating our relationships and network.

We look forward to seeing you! Let’s Go with ZIJGO!

ZIJGO, the perfect bridge between East and West!

Contact

We would be happy to contact you to assist in doing business in China.

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